For already quite a while doughnut-shaped water bottles are available in Finnish supermarkets. The idea is, to donate 10 cents of each sold bottle for the protection of the Baltic Sea. Is this sensible? The bottle is a disposable one. The water is tap water. It isn’t even sparkling water, because most people don’t like bubbles in water (as long as there isn’t also hop and malt).
In most bars and restaurant in Finland you get tap water for free. There are no additional costs for transport and packaging and you can be sure the water is potable. As long as you don’t live in Nokia, there is absolutely no reason to buy bottled water. Drinking tap water and investing some money in a proper waste water treatment at the summer cottage is probably far more sensible than doughnut-shaped bottles.
Anyway, the advertisement video is nice. Participants are Bam Margera, HIM and Jorma Uotinen, which is a famous Finnish dancer.